Boating Industry

10 stories

Boating IndustryA 10 Minute Routine for Coaching Dealership Sales Calls Sales calls give us a practical place to start coaching sakes reps. We can hear what the customer asked, how the salesperson responded and where they needed help.

10.23

Boating IndustryOuterlimits Powerboats Opens New Dealerships in Florida Following its recent acquisition by CMC Boat Group, Outerlimits Powerboats is entering a new chapter, bringing its brand experience closer to Florida enthusiasts through its new dealerships in Fort…

10.23

Boating IndustryElectrification at the Dock: How to Assess a Power Upgrade Before You Commit An electrification upgrade is a significant capital decision, and the hardest part is deciding what the project actually needs to cover.

10.23

Boating Industry6 Helpful Tips for Winterizing Your Boat Pulling the boat out of the water can feel like the last step of boating season, but before the cover goes on there is another important step: properly preparing the boat for months of winter…

10.23

Boating IndustryMike Lindberg Elected Chair of NMMA Engine Manufacturers Division Mike Lindberg, Vice President of Marine at Ilmore Marine, has been elected chair of the NMMA Engine Manufacturers Division (EMD) for the 2027–2028 term.

10.22

Boating IndustryThe First Ten Seconds: A Director’s Shot List for Selling a Boat I have spent more than 23 years behind the camera, and years of that filming Newport Beach from the harbor entrance to the Upper Back Bay.

10.22

Boating IndustryMMA Accepting Entries for 2026 Neptune Awards Marine Marketers of America (MMA) is now accepting entries for the 2026 Neptune Awards competition.

10.21

Boating IndustryNMMA Waterways Access Initiative As members of Congress travel around their districts this fall, NMMA encourages its members and recreational boating stakeholders to use the Waterways Access Initiative website as a resource during…

10.21

Boating IndustryOctober 2026 Welcome to the October 2026 digital edition of Boating Industry! Congratulations to this year’s Mover & Shaker of the Year, our Finalists and our Bold Moves winners!

10.21

Boating IndustryYour Vendor Wrote the AI. Your Dealership Owns the Risk. Every boat dealer I talk to is getting pitched an AI tool right now. And while it can help business, there are still risks involved that dealerships need to be aware of.

10.21

A dock at six in the morning tells you more than a launch party at eight in the evening.

I crewed for ten years and delivered other people's yachts across the Mediterranean before I wrote a word about them. I have been seasick in front of guests I was meant to impress. I have watched a yard in Viareggio spend nine months on a hull nobody will ever see. Nami (波) means wave, and this is a magazine about boats — I intend to go on calling them boats.

So that is what gets read here: around ninety sources out of Northern Europe, the Mediterranean, the Americas and Japan, in Italian, French, German, Dutch, Swedish, Japanese and English. Yards, crews, naval architects, the small classics moored beside the hundred-metre houses. Prices appear when the price is genuinely the story, which is rarer than the brochures imply.

A story here is a headline, a short excerpt, one picture and the link out to the people who reported it. Nothing is reprinted whole. The photographs stay with whoever took them. A Dutch yard writes in Dutch and it stays in Dutch here. The link goes straight to them.

— Olivia Stay, Antibes and Tokyo Bay